MACHINE44

MACHINE 404 / In plain words

In plain words

Your website has two readers now

One of them is a person. The other is a machine, and the machine is the one deciding what your customer gets told.

The person sees

They open your page. A photograph, a headline, a price in big letters. Two seconds and they know what you do. Everything a designer does is for this reader.

The machine does not see, it reads

It never looks at the page. It asks your website for the facts, the way you would ask a shop assistant: what do you sell, what does it cost, are you open, where are you. If your website cannot answer in words, the machine leaves with nothing.

A price in a picture is not a price

This is the one that surprises everybody. A machine cannot read the price on your banner any more than it can read the sign above your door. To it, that price does not exist.

So it recommends somebody who answered

Not a better business. Not a cheaper one. One that happened to say the four things out loud in a form a machine could take.

Check my site, freeAbout six seconds. No email, nothing to install.

That is the whole thing

There is a technical side, and it has a lot of names, and none of them matter to you. What matters is whether the four answers exist in a form a machine can take: what you sell, what it costs, where you are, how to reach you. Everything we do is putting those four where a machine can find them, without changing a pixel of what the person sees.

And you do not have to take our word for any of it. The check below reads your site the way a machine does and shows you what it found, free, in about six seconds.

See your own number first. It is free.

Type your address and the panel fills with your own data, the way an agent reads it. No email, no call, about ten seconds.

Scan my site See the prices