MACHINE 404 / The price question

What AI SEO costs, and what should be in it

Nobody in this market publishes a price, which tells you most of what you need to know about the market. Ours are on the page and have been since the day it opened. Here is what they buy, what the alternatives cost, and when the right answer is to spend nothing.

The three questions

Before you sign anything monthly, ask: what is the number today, what is this month's deliverable, named, and what happens to the fee if the number does not move. Three straight answers means you are buying work. Three vague ones means you are buying an opinion at a subscription price, and the opinion will be the same next month.

What a deliverable should contain

A score you can re-run yourself. The list of what failed, by name, with what each is worth. Instructions written for your actual platform rather than general advice. The structured data built from your own answers, handed over as a file you can read before you use it. And a second measurement afterwards. If any of those five is missing, you cannot tell whether you got anything.

Ours, published

€390 for the report on one site: all eighteen checks, the score, the instructions for your platform, the data built from your answers, and one free re-scan. €690 adds two working sessions where we do it together. €290 a month keeps it measured, because structured data disappears silently on theme updates and nothing warns you. Bundles for studios start at €490 for five sites and fall to about €62 a site at forty.

All excluding VAT, half up front, half on delivery. No access to your site is taken at any tier.

When you should spend nothing

If you have a developer with an afternoon free, the checks are published in full and most of them are a paste job. If your site is about to be rebuilt, wait and build it right. And if the free scan says you already have the eight fields, the paid report will mostly tell you that you are fine, which is a true thing to be told and a poor thing to pay for. We would rather say that here than after your invoice.